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(February 2011) () Balarama Editor-in-Chief AV Harisanker Former editors Categories Comic magazine Frequency Weekly 25,02,000 (National Readership Survey) 8,77,000 (Indian Readership Survey-Q4, 2010) Publisher V Sajeev George Year founded 1972 Company Malayala Manorama Publications Limited Country India Based in, Kerala Language Website Balarama (literally 'Joy of Kids') is an comic magazine published by MM Publications Ltd., of group from, Kerala in. It is one of the most largely read comic magazines in India. Starting as a monthly in 1972, it became a fortnightly periodical in November 1984, before finally settling as a weekly in 1999. Balarama played a major role in the development of children's literature in Malayalam. The magazine also helped to promote reading habit among the Malayalee children. Along with the comics (original or syndicated), the content includes fables, rhymes, literary classics and various puzzles. Much like Disney, most of the artists in Balarama usually work under the restrictions of anonymity.
Other members of the balarama family includes the Balarama Digest,a weekly that covers a different general topic in each issue this publication has won critical and public appreciation owing to its rich content and accuracy. The American comics syndicated by the magazine include, Dennis The Menace and also, and, presently discontinued. The popular Children's series Dora the Explorer and Chhota Bheem have been recently included. Contents • • • • • • • • • • • • • Publication history [ ] Early period (1972–1984) [ ] Balarama was started in 1972 by the house of Malayala Manorama, one of the most widely read dailies in Kerala. From the beginning, the monthly magazine was noted for its high standard of content. The publishers were mainly focusing on more grown kids, rather than young in this early period. Over the years, it became a comic magazine, with more comic strips and less children's stories, fables and rhymes.
Some earlier attempts to publish children's periodicals in Malayalam were proved failures. Among them, a magazine known as Ambili Ammavan (the Malayalam version of ) survived for a long period. However, it was Pai and Pai Company's comic magazine that established among the readers for the first time., the editor of Poomatta of the time, is considered as the architect and designer of all typical children's magazines in Kerala. Creation of Mayavi [ ] In 1983, NM Mohan moved to Balarama and took charge as the editor-in-chief. He created the iconic series, with Mumbai-based artist Pradeep Sathe. It debuted in the August 1984 issue of the Balarama and went on to become the flagship strip of the magazine. Later Balarama created a record in the history of the circulation of Malayalam comics and replaced as the market leader.
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Editor-in-Chief | A. V. Harisanker |
---|---|
Former editors | N. M. Mohan |
Categories | Comic magazine |
Frequency | Weekly |
Circulation | 1,23,196 (ABC, July-December 2017)[1]
|
Publisher | V. Sajeev George |
Year founded | 1972 |
Company | Malayala Manorama Publications Limited |
Country | India |
Based in | Kottayam, Kerala |
Language | Malayalam |
Website | Official website |
ISSN | 0975-0339 |
Balarama (literally Joy of Kids) is an Indian weekly comic magazine published by M. M. Publications, of Malayala Manorama Group from Kottayam, Kerala in Malayalam-language.[3] It is one of the most largely read children's magazines in India.[4]
Starting as a monthly in 1972, the magazine became a fortnightly periodical in November 1984, before finally settling as a weekly in 1999. The weekly hits stands on every Friday. Along with the comics (original or syndicated), the content includes fables, rhymes, literary classics and various puzzles. Harry potter and the deathly hallows part 1 crack.
Balarama is known for its decades long partnership with Amar Chitra Katha. American comics syndicated by the magazine include Disney Comics, Henry, Dennis the Menace, Dora the Explorer and also Spider-Man, Batman, the Phantom and Mandrake the Magician.
Malayala Manorama also publishes National Geographic Kids in India,Manorama Tell Me Why,Balarama Digest, Kalikkudukka, MagicPot, Akkad Bakkad, Colouring Books and Balarama Amar Chitra Katha.[5]
Publication history[edit]
Early period (1972–1984)[edit]
Balarama was started in 1972[3] by the house of Malayala Manorama, one of the most widely read dailies in south India. From the beginning, the monthly magazine was noted for its high standard of content. The publishers were mainly focusing on more grown kids, rather than young in this early period. Over the years, it became a comic magazine, with more comic strips and less children's stories, fables and rhymes.[6]
Some earlier attempts to publish children's periodicals in Malayalam were proved failures.[7] Among them, a magazine known as Ambili Ammavan (the Malayalam version of Chandamama) alone survived for a long period. However, it was Pai and Pai Company's comic magazine Poompatta that established among the readers for the first time. N. M. Mohan, the editor of Poomatta of the time, is considered as the architect and designer of all typical 'children's magazines' in Kerala.[8][7]
Golden age (mid–1980s to late–1990s)[edit]
In 1983, N. M. Mohan moved to Balarama and took charge as the editor-in-chief. He created the iconic Mayavi series, with Mumbai-based artist Pradeep Sathe. It debuted in the August 1984 issue of the magazine (and soon went on to become the flagship strip). The magazine became a fortnightly periodical in November 1984.[8]
Balarama created a record in the history of the circulation of Malayalam comic magazines and replaced Poompatta as the market leader.[7] The rise of Balarama soon inspired other Malayalam daily newspapers to follow the suit and produce a number of similar type comic magazines.[8][9] In the early 1990s, the magazine was able print completely in multi-colour. From 17 April 1999, the fortnightly became a weekly.
Foreign syndication era (2000–2012)[edit]
A major breakthrough in the development of Balarama came in the 25 March 2000 issue. From this issue, it started syndicating American comic strip Spider-Man. It was the first time an American super-hero appeared in a Malayalam comic magazine. The trend of syndicated super-heroes followed as Batman, the Phantom and Mandrake the Magician comics also appeared in the subsequent years. In the summer of 2000, the magazine started syndicating Disney Comics and Henry strips. Pinocchio was the first Disney comics to syndicate, followed by classics such as Cinderella and Alice in Wonderland.
In mid-2001, the magazine started a new in-house series Soothran, which later became quite popular among the readers. More than 500 weekly strips of Soothran have been published so far, each one about 4 or 5 pages in length.
Competition for the juvenile market (2012–present)[edit]
After the retirement of N. M. Mohan in 2012, A. V. Harisanker took over charge as the editor-in-chief. With the decreasing sales, connected to competition for the juvenile market from online streaming and computer games, the new editor-in-chief faces a tough challenge to keep up with the demands of the market.
Famous series appeared in Balarama[edit]
In-house (Malayalam)[edit]
- Akkuvum Ikkuvum
- Mrigathipathyam Vannal
- Oridathoridathu (folk tales)
From its early period, cartoonist P. J. Venugopal's series appears in every issue of the magazine. Series such as Thalamaratte, Pulivalu and Jambanum Thumbanum, discussing relevant social issues, were quite popular among the readers. Venugopal also draws the last page strip, known as Mrigathipathyam Vannal.
Syndicated[edit]
Indian[edit]
Balarama is known for its decades long partnership with Amar Chitra Katha (India Book House). Until recently, MM Publications held the rights publish Amar Chitra Katha comics in Malayalam.
- Tantri the Mantri
- Pyarelal series
- Janoo and Wooly Woo
- Mahabharata (Dilip Kadam)
- Inspector Azad
Outside India[edit]
See also[edit]
References[edit]
- ^'Manorama Online - Media Kit (April, 2018)'. advt.manoramaonline.com. Retrieved 13 July 2019.
- ^'Manorama Online - Media Kit (April, 2018)'. advt.manoramaonline.com. Retrieved 13 July 2019.
- ^ abThe Far East and Australasia 2003. Psychology Press. 2002. p. 491. ISBN978-1-85743-133-9. Retrieved 28 October 2016.
- ^MRUCArchived 26 November 2013 at the Wayback Machine
- ^'Manorama Online - Media Kit (April, 2018)'. advt.manoramaonline.com. Retrieved 13 July 2019.
- ^Indian literature since independence: a Symposium K. R. Srinivasa Iyengar Sahitya Akademi p. 165
- ^ abcDatta, Amaresh (1987). Encyclopaedia of Indian Literature: A-Devo. Sahitya Akademi. ISBN9788126018031.
- ^ abcBusiness India, (Issues 263–269) A.H. Advani, 1988 p. 133
- ^Encyclopaedia of Indian Literature: A-Devo – Amaresh Datta. Retrieved 20 August 2012.
External links[edit]
- Official website [1]